PESTEL


Political
Economic
Social
Technology
Environmental
Legal
    • Racist
    • Tax evasion
    • High prices
    • Offer rental option
    • Social media platform not that  impressive
    • Could work on IG page --> Ig most used social media platform rn and a lot of brand use it
    • Interact more not just models with clothing or use famous models/famous people
    • Used drones for display bags at show --> not the best/ no one cares
    • Good website
      • Could improve with color
    • Could do an app

    • Give extra clothing to charity (not burn/dispose)
    • Labeled E on Rankabrand (lowest grade) bc D&G didn't communicate concrete info about policies for environment carbon emissions/labor conditions in low wage country
    • Alternative to cotton/ find healthier alternative to clothing
    • Seem from environmental that they participate in production in low wage country
    • Sweatshop


These are what I have come up with for my PESTEL analysis for my research. The main problematic ones for the brand would be politically, environment and legal. The rest don't have such negative impact on the brand. 

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