Fashion Marketing Management 1

Political Economic Social Technology Environmental Legal Racist Tax evasion High prices Offer rental option Social media platform not that   impressive Could work on IG page --> Ig most used social media platform rn and a lot of brand use it Interact more not just models with clothing or use famous models/famous people Used drones for display bags at show --> not the best/ no one cares Good website Could improve with color Could do an app Give extra clothing to charity (not burn/dispose) Labeled E on Rankabrand (lowest grade) bc D&G didn't communicate concrete info about policies for environment  carbon emissions/labor conditions in low wage country Alternative to cotton/ find healthier alternative to clothing Seem from environmen...

Dolce and Gabbana have very strong values coming from the designers, they both are very proud of their roots and try to pursue this in their clothing and advertising. The brands string value and its designers are also somehow the brands weaknesses; the designers have made quite a reputation for them and it is not the best one. Both designers have been accused of racism, discrimination and tax evasion, so their reputation hasn't been as good as it was for a moment. Not only these main problems, buts they also are too hocked on the whole " Made in Italy " mind set. One good things with all these problems its that they make room for a lot of improvement and therefor their list of opportunities is over the roof. Some opportunities for the brand can be social media focus, style focus, wether they should go more street or more classy, even try and change the audience, list goes on. Which could all be hard to achieve if their threats such as the angry people for the ...