Fashion Marketing Management 1

Useful link about the history of the brand, Dolce was born in a family that had a small clothing shop and therefor had always been into the industry of fashion; and Gabbana went in university for graphic design and quickly moved onto fashion. Both designers worked in fashion a bit before bringing their own brand up.  For more information and the full article click  here  .

Political Economic Social Technology Environmental Legal Racist Tax evasion High prices Offer rental option Social media platform not that   impressive Could work on IG page --> Ig most used social media platform rn and a lot of brand use it Interact more not just models with clothing or use famous models/famous people Used drones for display bags at show --> not the best/ no one cares Good website Could improve with color Could do an app Give extra clothing to charity (not burn/dispose) Labeled E on Rankabrand (lowest grade) bc D&G didn't communicate concrete info about policies for environment  carbon emissions/labor conditions in low wage country Alternative to cotton/ find healthier alternative to clothing Seem from environmen...

For the proposed social media and influencers, I don' t personally have recommendation for influencers of the brand, other than famous people that people look up to such as the Kardashian, or Michelle Obama or many other. But I do recommend the brand putting more effort into their social media platforms and research what their audience is looking for in order to invite them and other new audiences to come forward. I believe trying to find new influencers is also one priority for the brand as they don't have many like its competitors.

This mood board is my proposed idea for the new consumer demographic for D&G. I believe they should continue trying to use as much diversity as they can not just in race but also different types of people, style and gender. Potentially having the brand be for every one and every style to appeal to more consumers.  

    I chose to work with Dolce Gabbana for my "Fashion Marketing & Management" project.  That brand as been struggling to get itself back up for a little bit now, and the designers keep getting bad publicity. Recently they were both accused of tax fraud for more than a billion euros. They also both admitted that they believe a family shouldn't be made through segregate ways but the natural way and therefor were against same sex couple having family, which was shocking as the former designer are both part of the LGBTQ community and used to date. Last but not least, they were also accused of being racist after an ad of a Chinese model eating spaghetti with chopsticks aired, their response didn't help has they became angry and aggressive toward the country of China, but they insist on the fact they weren't racist.  Because of its image and the designers problematic situation, I decided to take this brand and try my best to propose an idea to possibly h...