Research Brand
Here is a link that contains interesting research of the brand and its identity. See the link below. https://dolceegabbanabrand.wordpress.com/2016/01/20/brand-identity/
Posts
Chinese Advert
This is the famous advert that had lead to multiple racist accusation towards the designers of Dolce Gabbana. To view the video click here !
Proposed Social Media/Influencer Marketing/Marketing mix
For the proposed social media and influencers, I don' t personally have recommendation for influencers of the brand, other than famous people that people look up to such as the Kardashian, or Michelle Obama or many other. But I do recommend the brand putting more effort into their social media platforms and research what their audience is looking for in order to invite them and other new audiences to come forward. I believe trying to find new influencers is also one priority for the brand as they don't have many like its competitors.
Proposed Consumer Demographics
This mood board is my proposed idea for the new consumer demographic for D&G. I believe they should continue trying to use as much diversity as they can not just in race but also different types of people, style and gender. Potentially having the brand be for every one and every style to appeal to more consumers.