Fashion Marketing Management 1

Here is my final report, this project has been very interesting and full of new learning materials. Hope you enjoy reading my report and my research blog.  Cloé Vallejo.

Here you can find attached an article about how the brand would potentially not get new designers  after the current designers death.   https://www.telegraph.co.uk/fashion/brands/dolce-gabbana-brand-will-die-designers/

Here is a link that contains interesting research of the brand and its identity.  See the link below.  https://dolceegabbanabrand.wordpress.com/2016/01/20/brand-identity/

Emilia Clarke is Dolce & Gabbana's main ambassador, she is the face of the brand and their fragrance "the one". Whether it is on their campaign or wearing the brand on the carpet and gala the famous Game of Throne actress is part of the brand and rocks it.  Click  here  to see the campaign video add for the perfume. 

Here is a quote of a marketing strategy report about Gucci, one of D&G's biggest competition. "The Italian brand uses a mix of  demographic  and  psychographic   segmentation  strategies in order to identify the different segmentation variables and come out with offerings which are way ahead of its time in the fashion industry." You can see the rest of the market strategy by clicking  here  .

Useful link about the history of the brand, Dolce was born in a family that had a small clothing shop and therefor had always been into the industry of fashion; and Gabbana went in university for graphic design and quickly moved onto fashion. Both designers worked in fashion a bit before bringing their own brand up.  For more information and the full article click  here  .

Product Price Place Promotion Wide range For all (men, women, kid) Offer all the way from cloth to bags , accessories  , shoes ect. Luxury price Cloth go from 115£ - 7000+£ Global but only large cities No real shops in small cities Good campaign need work to look less all similar Social media is active but room for  improvement These are what I came up with for the D&G's 4 P's. 

This is the famous advert that had lead to multiple racist accusation towards the designers of Dolce Gabbana.  To view the video click  here  !

For the proposed social media and influencers, I don' t personally have recommendation for influencers of the brand, other than famous people that people look up to such as the Kardashian, or Michelle Obama or many other. But I do recommend the brand putting more effort into their social media platforms and research what their audience is looking for in order to invite them and other new audiences to come forward. I believe trying to find new influencers is also one priority for the brand as they don't have many like its competitors.