Fashion Marketing Management 1

Here is my final report, this project has been very interesting and full of new learning materials. Hope you enjoy reading my report and my research blog.  Cloé Vallejo.

Here is a link that contains interesting research of the brand and its identity.  See the link below.  https://dolceegabbanabrand.wordpress.com/2016/01/20/brand-identity/

Emilia Clarke is Dolce & Gabbana's main ambassador, she is the face of the brand and their fragrance "the one". Whether it is on their campaign or wearing the brand on the carpet and gala the famous Game of Throne actress is part of the brand and rocks it.  Click  here  to see the campaign video add for the perfume. 

Useful link about the history of the brand, Dolce was born in a family that had a small clothing shop and therefor had always been into the industry of fashion; and Gabbana went in university for graphic design and quickly moved onto fashion. Both designers worked in fashion a bit before bringing their own brand up.  For more information and the full article click  here  .

This is the famous advert that had lead to multiple racist accusation towards the designers of Dolce Gabbana.  To view the video click  here  !

Political Economic Social Technology Environmental Legal Racist Tax evasion High prices Offer rental option Social media platform not that   impressive Could work on IG page --> Ig most used social media platform rn and a lot of brand use it Interact more not just models with clothing or use famous models/famous people Used drones for display bags at show --> not the best/ no one cares Good website Could improve with color Could do an app Give extra clothing to charity (not burn/dispose) Labeled E on Rankabrand (lowest grade) bc D&G didn't communicate concrete info about policies for environment  carbon emissions/labor conditions in low wage country Alternative to cotton/ find healthier alternative to clothing Seem from environmen...

For the proposed social media and influencers, I don' t personally have recommendation for influencers of the brand, other than famous people that people look up to such as the Kardashian, or Michelle Obama or many other. But I do recommend the brand putting more effort into their social media platforms and research what their audience is looking for in order to invite them and other new audiences to come forward. I believe trying to find new influencers is also one priority for the brand as they don't have many like its competitors.