Brand Positioning MAP

This brand positioning map shows us that D&G is, non surpassingly, in the high price range, but we also see it is in the classic branch and not modern where we can find some of D&G's competitors such as YSL or LV.

This brand positioning map is very accurate. Dolce Gabbana is in a high price range and does have a more classic look or at least not as much following the trend. We can see most selling brands are on the edgy/modern side of the map and shows they are more in connection with the trends of today and are providing for what their audience is asking. D&G needs to modernize their clothing or keep a simple outlook but focus on their image and reputation, as well as potentially revisiting their way of advertising. Either way their still is a need of change in the designs, a refreshed look for a brand in need of new look.