PESTEL
Political Economic Social Technology Environmental Legal Racist Tax evasion High prices Offer rental option Social media platform not that impressive Could work on IG page --> Ig most used social media platform rn and a lot of brand use it Interact more not just models with clothing or use famous models/famous people Used drones for display bags at show --> not the best/ no one cares Good website Could improve with color Could do an app Give extra clothing to charity (not burn/dispose) Labeled E on Rankabrand (lowest grade) bc D&G didn't communicate concrete info about policies for environment carbon emissions/labor conditions in low wage country Alternative to cotton/ find healthier alternative to clothing Seem from environmen...