Current Consumer Demographics


The current consumer demographic is middle aged (30-50 yo) house wife that lives in a rather comfortable lifestyle (most likely in the higher economic class). the brand also has a strong demographic for Italian women. The brand is made for a Italian house wife that is happy to do so. That is obvious in the brands advertisement and campaign. The real consumers do fall in most of these standards, they usually are from a higher economic class and are in their 30-50's. 

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