The Beginning

   

I chose to work with Dolce Gabbana for my "Fashion Marketing & Management" project. 

That brand as been struggling to get itself back up for a little bit now, and the designers keep getting bad publicity. Recently they were both accused of tax fraud for more than a billion euros. They also both admitted that they believe a family shouldn't be made through segregate ways but the natural way and therefor were against same sex couple having family, which was shocking as the former designer are both part of the LGBTQ community and used to date. Last but not least, they were also accused of being racist after an ad of a Chinese model eating spaghetti with chopsticks aired, their response didn't help has they became angry and aggressive toward the country of China, but they insist on the fact they weren't racist. 

Because of its image and the designers problematic situation, I decided to take this brand and try my best to propose an idea to possibly help the brand recreate itself and go through the roof!

I realized the best products of this brand is their sensual looks and specifically their tailoring. The brands roots are very Italian/Mediterranean, both Dolce and Gabbana really show their roots in their clothing. One aspect of their designs I personally love is the religious inspired garnements. They represent their roots and look gorgeous. I've also realized that more and more people started to wear clothing  with Jesus, God, or even just religious symbols such as Christian crosses and other. 

I am confident that putting these designs forward would dramatically help the brand. The other idea I have in mind would be to take the religious designs and street wear fashion and mixe it to make a new collection or idea for the brand.