Current Social Media/Influencer Marketing/Marketing mix

Emilia Clarke is the main face of the brand if we are talking influencers. Many other famous stars wear the brand occasionally on the red carpet pr any gala that may be going on. The brand doesn't have a large amount of people that are fully the face of the brand, that could potentially be because of the designers problematic reputation or maybe the brand prefers having fewer ambassadors and is happy with just one face. 

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Brand Positioning MAP

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This brand positioning map shows us that D&G is, non surpassingly, in the high price range, but we also see it is in the classic branch and not modern where we can find some of D&G's competitors such as YSL or LV. This brand positioning map is very accurate. Dolce Gabbana is in a high price range and does have a more classic look or at least not as much following the trend. We can see most selling brands are on the edgy/modern side of the map and shows they are more in connection with the trends of today and are providing for what their audience is asking. D&G needs to modernize their clothing or keep a simple outlook but focus on their image and reputation, as well as potentially revisiting their way of advertising. Either way their still is a need of change in the designs, a refreshed look for a brand in need of new look.
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Research

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Statista. (2019).   Net profits/loss of Italian company Dolce & Gabbana in 2014-2017 | Statistic . [online] Available at: https://www.statista.com/statistics/675310/net-profits-loss-of-italian-company-dolce-and-gabbana/ [Accessed 28 Jan. 2019].   We can see on the graph that D&G started off good in 2014 with about € 13 Millions and than dramatically went down to about € - 20 Millions in 2015 meaning the net profits wasn't has good at this time. It eventually came back up to about € 27 Millions in 2017. This show the brand has had ups and downs before and they may be facing a down phase now.
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Main Influencer/Brand Ambassador

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Emilia Clarke is Dolce & Gabbana's main ambassador, she is the face of the brand and their fragrance "the one". Whether it is on their campaign or wearing the brand on the carpet and gala the famous Game of Throne actress is part of the brand and rocks it.  Click  here  to see the campaign video add for the perfume. 
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