Fashion Marketing Management 1

Here you can find attached an article about how the brand would potentially not get new designers  after the current designers death.   https://www.telegraph.co.uk/fashion/brands/dolce-gabbana-brand-will-die-designers/

Here is a link that contains interesting research of the brand and its identity.  See the link below.  https://dolceegabbanabrand.wordpress.com/2016/01/20/brand-identity/

Dolce Gabbana's brand ranking. Find link bellow.  https://www.rankingthebrands.com/Brand-detail.aspx?brandID=943

Emilia Clarke is Dolce & Gabbana's main ambassador, she is the face of the brand and their fragrance "the one". Whether it is on their campaign or wearing the brand on the carpet and gala the famous Game of Throne actress is part of the brand and rocks it.  Click  here  to see the campaign video add for the perfume. 

Here is a quote of a marketing strategy report about Gucci, one of D&G's biggest competition. "The Italian brand uses a mix of  demographic  and  psychographic   segmentation  strategies in order to identify the different segmentation variables and come out with offerings which are way ahead of its time in the fashion industry." You can see the rest of the market strategy by clicking  here  .

Useful link about the history of the brand, Dolce was born in a family that had a small clothing shop and therefor had always been into the industry of fashion; and Gabbana went in university for graphic design and quickly moved onto fashion. Both designers worked in fashion a bit before bringing their own brand up.  For more information and the full article click  here  .